Robin Carretta

Robin Carretta is a Revenue Leader with over 25 years of sales and management experience turned Executive Coach. Her passion is building and coaching sales teams and individuals to continue to grow in their sales or leadership careers. She has 

• 28 year of sales leadership in Traditional Media including Local & National Radio, Ad Tech, Digital, Programmatic, AI/ML, MarTech, Advertising, Affiliate Marketing, OCR (Optical Character Recognition) & RPA (Robotic Process Automation) 
• Held several Sr. VP and Vice President roles Internationally, Nationally and Regionally for many large media and technology companies 
• Managed two Ad Tech Divisions simultaneously, with over 50 direct reports including sellers and managers. 
• Cohesively managed sales teams consisting of multi-generational sellers and sales leaders including Baby Boomers, Gen X, Millennials and Gen Z 
• Trained direct reports on developing leadership skills specific for Generational Training to ensure cohesive and effective teams  
• Led training courses on how not only sales but all company divisions with generational differences could win together through advanced communication and respect for one another 
• Won Rookie of the Year as Executive Chair of St. Jude’s Children’s Research Hospital Walk Run in Chicago 
• Extensively trained and certified in: 
  • The Challenger Sale
  • Sales Force 
  • DISC-Wiley Brand
  • Force Management 
  • SPIN Selling
  • Target Account Selling 
  • Whiteboard Training
  • Sandler Selling 
  • Brainstorming Workshops
  • MEDDIC-Sales MEDDIC Group

Topic: Generational Differences Can Lead to Greatness

PMI Talent Triangle: Power Skills (1 PDU)

Abstract: How do we encourage the upcoming generation to lean into management while keeping their priorities in order? How can Boomers work with Millennials and Gen Z more cohesively, harmoniously, and most importantly effectively? Generational differences and what values each demographic holds is what can cause friction yet also amazing collaboration when done appropriately. Develop actionable steps that attendees can take away and a roadmap to follow to develop their future leaders at their companies.

Learning Objectives: 

• Generational differences will lead to greatness through communication and respect.
• While all generations share overlapping values in the workplace, young workers in particular are unique in that they place importance on things other than compensation.
• Actionable plan to put in place at your organization:
  • challenge harmful stereotypes of generations
  • communicate your preferences openly
  • respect boundaries
  • don't play favorites

Social Media:

• https://twitter.com/coachrccarretta
• https://www.linkedin.com/in/robincarretta/